Understand how your target audience sees your brand.
Contact us to use this templateThis template helps you survey people about their perceptions, feelings, and associations with your brand. It captures both rational and emotional responses so you can understand what your brand means to people — and whether that matches your intended positioning.
What three words would you use to describe this brand?
How trustworthy does this brand feel to you, on a scale of 1 to 10?
Is this brand seen as modern, traditional, or somewhere in between?
How likely are you to recommend this brand to someone you know?
This template gives you consistent, trackable data on brand perception. Run it periodically to measure the impact of campaigns or rebrands — and compare results across different audience segments to understand who your brand resonates with most.