Competitive Evaluation Interview Template

What is a competitive evaluation interview template?

This template helps you run structured interviews that reveal how users perceive your product versus competitors. You get a clear set of questions that uncover strengths, weaknesses, and gaps — without having to build your evaluation framework from scratch.

Questions you can answer with this template

Which tools or products did you consider before choosing this one?

What made you switch from your previous solution?

What does this product do better than others you have tried?

Is there anything a competitor does that you wish this product did too?

Why use this template?

This template saves your team hours of prep work. By using a consistent format, you can easily compare answers across interviews and quickly identify the biggest competitive opportunities to address.