Churn Survey Template

What is a churn survey template?

This template gives you a structured way to survey customers who have recently cancelled or churned. By asking the right questions at the right moment, you can capture honest feedback about why they left and what it would have taken to keep them.

Questions you can answer with this template

What was the main reason you decided to cancel?

Was there a specific event or experience that triggered your decision?

Did you try to find a solution to your problem before cancelling?

Under what circumstances might you consider coming back?

Why use this template?

Churn surveys using this template give you actionable data at a critical moment. Patterns in the responses help you prioritise product improvements, address common pain points, and develop win-back strategies for customers who might return.