Pricing Page Interview Template

What is a pricing page interview template?

This template guides interviews focused on how your pricing page is perceived. It helps you find out whether users understand your plans, feel the pricing is fair, and can make a confident decision — or whether confusion is getting in the way of conversion.

Questions you can answer with this template

When you looked at the pricing page, what was your first reaction?

Did you feel confident you understood what was included in each plan?

Did the price feel fair for what was on offer? Why or why not?

What question did you have that the pricing page did not answer?

Why use this template?

Using this template before launch helps you catch pricing page issues early. You will learn exactly what information users need to make a decision — and where confusion or hesitation is costing you conversions.