Customer Exit Interview Template

What is a customer exit interview template?

This template gives you a straightforward set of questions to use when a customer decides to stop using your product. Understanding why customers leave is one of the most valuable insights you can gather — and this template makes those conversations easy to run and analyse.

Questions you can answer with this template

What was the main reason you decided to stop using the product?

Was there a specific moment when you decided to leave?

What did you try before making this decision?

What would have kept you as a customer?

Why use this template?

Running exit interviews with this template gives you consistent data you can actually act on. You will spot patterns in why customers churn and use those insights to reduce future departures and improve the overall experience.