Focus Group Guide Template

What is a focus group guide template?

This template helps you plan and run focus groups — structured group discussions that explore attitudes, perceptions, and reactions. It provides a guide for the moderator to keep the conversation productive while leaving room for unexpected and valuable insights to emerge.

Questions you can answer with this template

What is your first reaction when you see or hear about this topic?

Does anyone have a different perspective from what has been shared so far?

What would have to be true for this to become part of your daily routine?

What is the single most important thing we should take away from today?

Why use this template?

This template helps moderators run focus groups consistently and confidently. The structured guide keeps sessions focused, ensures all key topics are covered, and makes it easier to compare learnings across multiple groups.