Kano Model Survey Template
Discover which features will delight your users — and which are just expected.
Contact us to use this template
Discover which features will delight your users — and which are just expected.
Contact us to use this templateThis template helps you apply the Kano Model to prioritise product features. By asking users how they would feel if a feature were present versus absent, you can classify features into categories — essential, performance-driving, or delighters — and make smarter roadmap decisions.
How would you feel if you had this feature?
How would you feel if you did not have this feature?
How important is this feature to you on a scale of 1 to 5?
Is there a feature like this in a product you already use?
Using the Kano Model with this template helps your team move beyond more-is-better thinking. You discover which features users expect as a baseline, which drive satisfaction proportionally, and which could genuinely delight — so you can invest wisely.