Voice of the Customer (VoC) Template
Capture the real words and feelings of your customers.
Contact us to use this template
Capture the real words and feelings of your customers.
Contact us to use this templateThis template helps you collect, organise, and analyse Voice of the Customer data. It captures what customers are saying about their needs, frustrations, expectations, and experiences — in their own words — so your team can make decisions grounded in customer reality.
In your own words, what problem were you trying to solve when you found us?
What has surprised you most — positively or negatively — since you started using the product?
How would you describe the experience of using our product to a friend?
What is the single most important thing we should focus on improving?
Using this template consistently gives your team a steady stream of genuine customer voice data. The insights can be used to improve your product, sharpen your messaging, and ensure every team is working from the same customer truth.