Customer Discovery Interview Template

What is a customer discovery interview template?

This template guides early-stage discovery interviews with potential or existing customers. It helps you understand their world — their goals, frustrations, and current workarounds — so you can make smarter decisions about what to build and for whom.

Questions you can answer with this template

Tell me about the last time you dealt with this problem.

What have you tried to solve it, and how did that go?

If you had a magic wand, what would the perfect solution look like?

Who else in your team or life is affected by this problem?

Why use this template?

This template ensures every discovery conversation is productive and focused. By asking the same core questions across interviews, you can quickly spot recurring themes and build a clear picture of who your customers are and what they truly need.