AI study assistants: how to support research participants beyond FAQs on Terapage

AI Study Assistants: How to Support Research Participants Beyond FAQs

Key takeaways

  • An AI study assistant is a participant-facing AI chatbot that answers questions about a research study using the study’s own materials.
  • FAQs only cover the questions researchers expect; an AI study assistant answers the ones participants actually ask, at any hour, with cited sources.
  • Setting one up on Terapage takes six steps, from choosing the AI Chat Assistant activity to uploading and prioritising study resources.
  • It supports participants in seven ways beyond FAQs: secure onboarding, grounded answers, verifiable citations, voice and image input, accessibility, human hand-over and transcripts.
  • Assistant analytics show what participants ask, how they feel, which resources are missing and whether answers are reliable.

Research has moved onto participants’ phones. According to the Pew Research Center, 91% of U.S. adults now own a smartphone, and many take part in diary studies, surveys and interviews from wherever they are, at any hour. Research teams, however, can’t be online around the clock. When a participant gets stuck on a task late at night, the questions go unanswered, responses come in incomplete, and some participants quietly drop out.

An FAQ page only answers the questions researchers expected. An AI study assistant answers the ones participants actually ask, in seconds, using your own study materials. It cites its sources, supports participants on any device and hands over to a moderator when a person is needed.

This guide explains what an AI study assistant is, how to set one up on Terapage, seven ways it supports research participants beyond FAQs, and how its analytics help research teams improve every study.

What Is an AI Study Assistant?

An AI study assistant is a participant-facing AI chatbot that answers questions about a research study using the study’s own materials. IBM describes a chatbot as “a software application that communicates with people through text or voice.” An AI study assistant applies this to research: it guides participants, explains tasks and answers questions at any time, within limits the researcher sets.

On Terapage, it is the AI Chat Assistant research activity. It works alongside every other activity, so participants can get help whether they are in a diary study, a multi-task activity, a focus group or a live interview. Read more about how AI research chatbots create more engaging participant experiences.

Why Can’t FAQs Alone Support Research Participants?

FAQs are a good start, but research participants need more than a static list of answers:

  • FAQs only cover expected questions. Participants ask in their own words, about their own situation.
  • Participants take part at any hour. Self-paced studies run across time zones, often on a phone, when no researcher is online.
  • Some questions need accurate, consistent answers. Questions about privacy, consent and rewards cannot be left to guesswork.
  • Unanswered questions lead to drop-out. Every participant who leaves weakens the quality of the results.

Support is moving the same way in other fields. Gartner expects self-service and live chat to overtake phone and email as the most valuable customer service channels by 2027.

How to Set Up an AI Study Assistant to Support Research Participants

Setting up an AI study assistant takes a few minutes. Here is a quick overview. For a detailed walkthrough, see our 6-step guide to building an AI study assistant on Terapage.

1. Choose the AI Chat Assistant Activity

Create a new research activity and select AI Chat Assistant. Participants can then start an interactive chat, ask questions and upload files, while the AI uses semantic search to find answers in your uploaded resources.

AI Chat Assistant selected as the research activity type when creating a new research activity on Terapage
Figure 1: AI Chat Assistant selected as the research activity type when creating a new research activity on Terapage.

2. Name Your Assistant and Choose an Avatar

Give the assistant a name and pick an avatar, or upload your own, such as a study logo. A friendly name and face make participants comfortable asking for help.

Choosing an avatar for an AI study assistant from the default avatar library or uploading a custom image
Figure 2: Choosing an avatar for an AI study assistant from the default library or uploading a custom image.

3. Set the Personality, Tone and Response Length

Next, shape how the assistant speaks:

  • Personality: neutral, professional, friendly, empathetic, clinical or educational.
  • Tone: conversational, formal, supportive, technical or simplified language.
  • Response length: short, medium or detailed.

An empathetic, supportive assistant suits healthcare and pharmaceutical research, while an educational tone works well for student studies in educational institutions. You can also add suggested prompts, such as “How long will this take?”, and set a limit on questions or chat duration.

AI study assistant personality options: neutral, professional, friendly, empathetic, clinical and educational
Figure 3: Assistant personality options for an AI study assistant: neutral, professional, friendly, empathetic, clinical and educational.
AI study assistant tone options: conversational, formal, supportive, technical and simplified language
Figure 4: Assistant tone options for an AI study assistant: conversational, formal, supportive, technical and simplified language.
AI study assistant response length settings with short, medium and detailed answers
Figure 5: Response length settings for an AI study assistant: short, medium or detailed answers.

4. Decide How Answers Cite Sources

Choose whether the assistant cites sources when available, always cites them, or never shows citations. Always citing sources builds trust, especially when participants need to rely on what the assistant says.

AI study assistant citation behaviour settings: cite when available, always cite sources or never display citations
Figure 6: Citation behaviour settings for an AI study assistant: cite when available, always cite sources or never display citations.

5. Control Where Answers Come From

Choose whether answers come from your uploaded resources, the internet, or both. Using only uploaded resources keeps answers accurate and on-topic.

AI study assistant external knowledge controls: uploaded resources only, uploaded resources plus internet search, or internet only
Figure 7: External knowledge controls for an AI study assistant: uploaded resources only, uploaded resources plus internet search, or internet only.

6. Upload and Prioritise Your Study Resources

Upload PDFs, slides, spreadsheets or media (image, audio, video), or import files from the cloud. Sort them into categories such as Onboarding and FAQs, then set each file’s priority so the assistant always uses the right material.

Uploading knowledge resources for an AI study assistant and organising them by category and priority
Figure 8: Uploading knowledge resources and organising them by category and priority for an AI study assistant.
Knowledge resource library for an AI study assistant with study files sorted by category, priority and inclusion
Figure 9: Organising study files in the knowledge resource library by category, priority and inclusion.

7 Ways AI Study Assistants Support Research Participants Beyond FAQs

Once it is live, the assistant does far more than repeat FAQs. Here are seven ways it supports research participants from the first message to the last.

1. Privacy-Driven, Secure Onboarding Chats

Participants are welcomed with a task onboarding screen that explains the study, what they can ask and how the chat works. It also states clearly that every conversation is encrypted and private to their account, which matters when people share personal experiences. Together with Terapage’s streamlined onboarding and secure, GDPR-compliant platform, this gives participants confidence from the start.

Task onboarding screen introducing the AI study assistant to research participants with guidelines, interactive Q&A, voice dictation and privacy
Figure 10: Task onboarding screen introducing the AI study assistant to research participants.

2. Instant Answers Grounded in Study Resources

Participants ask questions in their own words and receive structured, real-time answers grounded in the study’s resources. This is especially useful in self-paced studies, such as do-it-at-home research or product trials for consumer goods brands, where questions often come up outside office hours.

Research participant asking an AI study assistant a question on mobile and receiving a structured answer
Figure 11: A research participant asking an AI study assistant a question on mobile and receiving a structured answer.

3. Cited Sources Participants Can Verify

Answers include numbered citations. Tapping a citation opens the source with the exact quote highlighted, so participants can check it themselves. Participants can also rate or flag each answer.

AI study assistant answer on mobile with numbered source citations and a participant follow-up question
Figure 12: An AI study assistant answer with numbered source citations and a participant follow-up question.
AI study assistant giving a short answer on mobile with a citation to the study resource
Figure 13: An AI study assistant giving a short answer with a citation to the study resource.
Source citation opened in the AI study assistant showing the highlighted quote from the study document
Figure 14: A source citation opened in the AI study assistant, showing the highlighted quote from the study document.

4. Ask by Voice or Share an Image

Participants don’t have to type. They can dictate questions by voice, or attach images and files, such as a screenshot of an error or a photo of a product. This makes support easier on the go and suits digital ethnography and mobile ethnography studies, where participants are often away from a computer.

Participant using voice dictation to ask the AI study assistant a question on mobile
Figure 15: A participant using voice dictation to ask the AI study assistant a question on mobile.
Participant attaching an image to the AI study assistant chat on mobile
Figure 16: A participant attaching an image to the AI study assistant chat on mobile.

5. Accessible Support for Every Participant

From the chat menu, participants can enlarge the text, switch to high contrast mode and translate messages into their own language. Inclusive support like this helps ensure every participant’s voice is heard, on any device.

AI study assistant menu with options to download the transcript, change accessibility settings or request human support
Figure 17: AI study assistant menu with options to download transcript, accessibility settings or request human support.
AI study assistant accessibility options with larger text sizes and high contrast mode
Figure 18: Accessibility options in the AI study assistant: larger text sizes and high contrast mode.

6. A Human Moderator When It Matters

Participants can ask for a human moderator at any time. This matters in sensitive studies, such as employee engagement research for HR teams or case reviews for law firms.

Participant requesting human support from a study moderator inside the AI study assistant chat
Figure 19: A participant requesting human support from a study moderator inside the AI study assistant chat.

7. Transcripts and Chat History Participants Control

Participants can download their chat transcript or start a new chat, and earlier chats stay saved in history. This keeps long studies, such as insight communities, easy to follow.

Downloading the AI study assistant chat transcript as a text file on mobile
Figure 20: Downloading the AI study assistant chat transcript as a text file on mobile.
Starting a new chat with the AI study assistant while the previous conversation stays saved in history
Figure 21: Starting a new chat with the AI study assistant while the previous conversation stays saved in history.

How Do AI Study Assistant Analytics Help Research Teams Support Participants Better?

Every conversation also tells research teams something useful. Terapage’s AI-powered insights turn assistant chats into analytics across question analysis, resource gaps, resource utilisation, and quality and safety.

What Participants Ask Most and How They Feel

The most common questions are ranked by frequency, alongside the sentiment behind them, such as concern, curiosity or scepticism. Questions that keep coming up show where study instructions need to be clearer.

Most common participant questions ranked by frequency with question sentiment in AI study assistant analytics
Figure 22: Most common participant questions and question sentiment in AI study assistant analytics.

Emerging questions highlight topics participants have only just started asking about, while trending topics show which subjects are growing. Each one links back to its source, so researchers can see the full context.

Emerging questions and trending topics from participant conversations with the AI study assistant
Figure 23: Emerging questions and trending topics from participant conversations with the AI study assistant.

Resource Gaps: What Your Study Materials Are Missing

Resource gap analysis shows which questions your files answered and which they missed. It then suggests documents to add, so future participants get better answers.

Resource gap analysis for an AI study assistant showing coverage, out-of-scope queries and recommended study resources
Figure 24: Resource gap analysis showing coverage, out-of-scope queries and recommendations for study resources.

Resource Utilisation: Which Documents Participants Rely On

A ranking of the most cited documents shows which resources participants rely on most, helping teams keep those files accurate and up to date.

Resource utilisation analysis ranking the study documents the AI study assistant cited most often
Figure 25: Resource utilisation analysis showing which study documents the AI study assistant cited most often.

Quality and Safety: Ratings, Accuracy and Escalations

Research teams can track helpful and unhelpful ratings, hallucination risk, support escalations and AI confidence levels. These metrics show whether answers are reliable and when the assistant needs better resources or human review.

AI study assistant quality and safety metrics: helpful ratings, hallucination risk, support escalations and AI confidence
Figure 26: Quality and safety metrics for an AI study assistant: helpful ratings, hallucination risk, support escalations and AI confidence.

Sentiment Analysis of Participant Conversations

AI sentiment analysis groups participant messages into moods, showing each mood’s share, weight and strength alongside the key statement behind it.

Sentiment analysis chart of participant conversations with the AI study assistant grouped into mood categories
Figure 27: Sentiment analysis of participant conversations with the AI study assistant, grouped into mood categories.
Sentiment table linking each emotion in participant conversations to key statements, share and strength
Figure 28: A sentiment table linking each emotion in participant conversations to key statements, share and strength.

Quotes, AI Excerpts and Taxonomies

Quotes analysis ranks the top themes, AI excerpts link each one to its sources, and taxonomies sort them into categories. Findings are then ready for reports and branded insight reports.

Quotes analysis ranking the themes participants mentioned most in AI study assistant conversations
Figure 29: Quotes analysis ranking the themes participants mentioned most in AI study assistant conversations.
AI excerpts showing key topics from participant conversations with the verbatim sources behind each one
Figure 30: AI excerpts showing key topics from participant conversations, with the verbatim sources behind each one.
Taxonomies organising AI study assistant conversation themes into categories and subcategories
Figure 31: Taxonomies organising AI study assistant conversation themes into categories and subcategories.

Best Practices for a Trustworthy AI Study Assistant

An AI study assistant should earn participants’ trust. Follow these practices:

  • Be open about AI. Under the EU AI Act, people using chatbots “should be made aware that they are interacting with a machine.”
  • Keep answers grounded. Use uploaded resources and always cite sources in sensitive studies.
  • Keep a human in the loop. Make sure moderators respond quickly to human support requests.
  • Review analytics regularly. Fill resource gaps and check quality and safety metrics as the study runs.
  • Test before launch. Ask the assistant your participants’ likely questions first, in line with Terapage’s AI transparency principles.

If you need help planning or setting up your assistant, Terapage’s Premium Support team can guide you.

AI Study Assistants on One Unified Research Platform

The AI study assistant is part of Terapage Asynchronous, where it runs as the Chatbot Activity. Terapage Asynchronous is one of five products on one platform, alongside Terapage Live, the Long-Term Community, Synthetic Users and Data, and Terapage Pulse. Every product shares the same platform features, such as AI-powered insights, e-consent, notifications and native mobile apps. That means participants get the same secure support in every study, in more than 30 languages.

Terapage’s five research products and shared platform features, including the Chatbot Activity, on one unified platform
Figure 32: Terapage’s five research products and shared platform features, including the Chatbot Activity, on one unified platform.

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Frequently Asked Questions About AI Study Assistants

What is an AI study assistant?
An AI study assistant is a participant-facing AI chatbot that answers questions about a research study using the study's own materials. It guides participants, explains tasks and answers questions at any time, within limits the researcher sets. On Terapage, it is the AI Chat Assistant research activity.
How is an AI study assistant different from an FAQ page?
An FAQ page only answers the questions researchers expected. An AI study assistant answers the questions participants actually ask, in their own words and at any hour, using uploaded study resources. It can cite its sources, accept voice and images, and hand over to a human moderator.
How do you set up an AI study assistant on Terapage?
Choose the AI Chat Assistant activity, name the assistant and pick an avatar, set its personality, tone and response length, decide how answers cite sources, control where answers come from, then upload and prioritise your study resources by category.
Can an AI study assistant cite its sources?
Yes. Researchers can choose to cite sources when available, always cite sources or never display citations. When citations are on, answers include numbered references, and tapping one opens the source document with the exact quote highlighted so participants can verify it.
Can participants talk to a human instead of the AI?
Yes. Participants can request human support from the chat menu at any time, and a study moderator is notified to review the conversation and help. This matters in sensitive studies, such as employee engagement or healthcare research.
Is an AI study assistant accessible on mobile?
Yes. Participants can use the assistant on any device, dictate questions by voice, attach images and files, enlarge the text, switch to high contrast mode and translate messages into their own language. They can also download transcripts and keep their chat history.
What analytics does an AI study assistant provide?
Terapage turns assistant chats into analytics: the most common and emerging questions, question sentiment, resource gaps, the most cited documents, quality and safety metrics such as hallucination risk and escalations, plus quotes, AI excerpts and taxonomies.
How do you keep an AI study assistant trustworthy?
Tell participants they are talking to AI, keep answers grounded in uploaded resources with citations, keep a human moderator in the loop, review analytics for resource gaps and quality issues, and test the assistant with likely participant questions before launch.